Love and Happiness: Good Advertising Words, Not Real Emotions
Oh, threats of hell and hopes of paradise!
One thing at least is certain -- this life flies;
One thing is certain, and the rest is lies;
The flower that once has blown forever dies.
- Omar Khayyam, Persian polymath, poet, mathematician, philosopher, astronomer, and physician (1048-1131)
Love, happiness. Nice words. What does "nice" mean? Well, "positive." Except sometimes, such as when "What a nice outfit!" hides enough sarcasm to drown a rat.
How about the other words? Love. What does love mean? Again, it's positive, of that we can be certain. But is it? How positive would you consider love to be if a man loves his neighbour's young son? Don't stalkers love the movie stars or ex-lovers they follow around everywhere?
What does the word "love" even mean? A wife and husband may love each other, but their love always differs one from the other. In fact, on close examination, every case of love is different from every other. The word usually takes more space in dictionaries than any other word in the English language. How can we love if we don't know for certain what the word means? We do know that most of the time we like hearing it when others tell us they love us. It's a warm fuzzy with no substance behind it.
What is happiness? Most people have an idea, until you try to pin them down to words to describe it. The first dictionary I checked had this as its first meaning: "state of well-being characterized by emotions ranging from contentment to intense joy." The dictionary uses a description that isn't definite. Characterized by a range of emotions. A range? Even the dictionary won't pin itself down to a meaning we can all latch onto.
I submit that love and happiness are not emotions at all. Religions use words such as "God" and "mother" to elicit warm feelings in their followers. Advertisers use "love" and "happiness" to arouse similar feelings, which people then associate with their product or service.
"Love" and "happiness" are advertising and entertainment lingo that mean little, but that make people feel good and want to buy products or watch movies. Have doubts? Watch a few television commercials and see how many have people who are obviously "happy" or "in love." Broad smiles that make people look beautiful as well as happy are so common in advertising today that it's impossible to land a gig in a magazine ad or a television spot unless you have perfect pre-whitened teeth you are prepared to show off in a big grin the way women used to show off certain parts of their bodies to sell product.
I know, I am presenting good ideas in a coarse manner. I want you to understand how you are manipulated into believing things by comforting words that give you warm feelings but that have virtually no verifiable meaning.
In religion, the Judeo-Christian-Islamic concept of what God (presented as male) will do for you is what a devoted mother would do. If you are old enough to have left the home of your mother, no problem, as God will look after you. All you have to do is to believe, to have faith that God is with you always.
I'm not saying there is no God. There is, I have experienced God and have sufficient evidence that I could convince any jury in a court of law. But I have evidence of God, whereas most religions have no evidence that is irrefutable. I don't look for followers of my religious ideas because I have no intention of profiting from their donations. Religions do. Advertisers and advertising agencies do. They are professionals and they are good at what they do.
You need to know when you are being swindled, hoodwinked. If you don't, it will cost you money and emotional energy, a part of your life. The science that studies these sorts of things is sociology. The people who use their knowledge and skills to twist minds--including those behind the leaders of major political parties--are essentially propagandists and brainwashers. They understand human nature and take advantage of those who don't.
I won't ask you to believe what I have said, because of what I have learned over many years in sociology and education. Learn for yourself. As I said, I don't want to make money off you or convince you of anything you can learn for yourself.
So, learn it. Then you will see how easily people around you are manipulated into thinking and believing what certain experts want them to believe. They believe what they are told to believe. The more often they are told they should believe a message, the more likely they are to believe it. Now you know why the same commercials appear so often on television on the same night, for example. Tell people something often enough and a certain percentage of them will believe it as fact. Even if the message is an outright lie.
Bill Allin is the author of Turning It Around: Causes and Cures for Today's Epidemic Social Problems, a guidebook for parents and teachers who want to understand all the ways children need to develop, not just the limited amount they learn in school. If you know kids with problems, you know kids who have not developed in all ways. They can be fixed, but it's better to prevent them from having problems in the first place by knowing what they need. The book tells you how.
Learn more at http://billallin.com/
Showing posts with label SAD. Show all posts
Showing posts with label SAD. Show all posts
Tuesday, August 17, 2010
Wednesday, June 25, 2008
Buy Your Way To Happiness? Not Likely
Happiness cannot be traveled to, owned, earned, worn or consumed. Happiness is the spiritual experience of living every minute with love, grace and gratitude.
- Denis Waitley, American inspirational speaker and author (b. 1924)
What the hell does that mean?
If that was your reaction to the quote, you might be a bit light on the happiness scale, and may not know it.
Think about things that can be owned, earned, worn or consumed. They all require spending money. Thanks to the rich and powerful West and its persistent propaganda telling us that we can't be happy unless we spend money, an unbelievably large number of people in the world equate happiness and spending.
That requires people to have money to be happy, going along that way of thinking. Everyone who is poor must be unhappy, as a corollary. Or at least lack the ability to be truly happy.
People with lots of money spend, spend, spend. And they are happy. Or they believe they are. They must be, they conclude, because they are living the lifestyle that says they must be happy. They believe they are happy because they have been taught to believe that.
Yet look at the divorce rate among these people. Look at the percentage of their kids who take drugs and alcohol and simply can't manage in school. Look at the number who grow up with a video game as a surrogate mother instead of a real one. By the time they are in their teens, they don't want their natural mother anyway, many of them, because their mothers don't know what to do with them. And they have no idea what to do with their mothers.
So they all spend as much as they can to be happier.
But they don't get happier. What they do get is embroiled in addictions and obsessions, causes to which they devote much of their lives--such as their religion of choice or a political party--in a vain effort to teach the rest of the world how to be happy.
Some cults in other parts of the world understand. They have no source of the money needed to spend the way the addicts do in the West. So, jealous of the West and their own inability to get money to spend on the luxuries they believe they need to be happy, they become suicide bombers or terrorists of other stripes. Some kill their own people out of spite.
Most people in poorer countries don't behave that way, of course. But they have gotten the message. They believe that only fate has prevented them from being happy by not giving them the ability to earn money they can spend to make them happy. "Poor me, fate has dealt me such a cruel blow."
However, others in poorer countries do not succumb to the consumerism propaganda. They believe that happiness is what you make for yourself. And what you make for others around you in the process. They become musicians and dancers, for example, and find happiness in their music. They cherish the "spiritual experience of living every minute" with their music. Others get involved with other forms of artistic endeavour.
They lose themselves in whatever they do. Musicians become one with their music. Painters one with their paintings. Actors one with their particular craft, and so on.
Are the arts, then, the secret to happiness? No, it's the giving of themselves to something beneficial or to someone else that is enjoyed and appreciated by others that brings the happiness.
I can't say whether they live each moment with "love, grace and gratitude." Those are Denis Waitley's words. What words would I use? I stumble over them myself now that I have found happiness I could never have understood until recently.
While I was growing up, I was taught repeatedly, at home, at school, at church, playing sports and doing just about every activity involving others my own age that I must come first in my life. I must be in charge. I must be in control. I must succeed at everything. "Pay yourself first" and buy what you can with it. Borrow to buy what you can't afford so that you can show it off to others so they can see your success. Only when I outgrew that infantile, selfish and consumerish way of thinking and began to share my life freely with others did I find happiness.
With happiness, the more you give to others, the more you get back in return. Business doesn't work that way, which is why business wants us to be selfish. And consumers. Business lives for money. A life built around a business model is pretty shallow.
Business, however, cannot be happy. It's emotionless, even sociopathic if you believe some studies. Shaping our lives on a business model not only doesn't bring much happiness in return, it tends to lose for us many of the opportunities for happiness that we could have enjoyed.
Make someone happy today. You'll be glad you did. Really.
Bill Allin
Turning It Around: Causes and Cures for Today's Epidemic Social Problems, a guidebook for parents and teachers who want to teach their children how to be more than consumers, who want them to live lives full of happiness.
Learn more at http://billallin.com
- Denis Waitley, American inspirational speaker and author (b. 1924)
What the hell does that mean?
If that was your reaction to the quote, you might be a bit light on the happiness scale, and may not know it.
Think about things that can be owned, earned, worn or consumed. They all require spending money. Thanks to the rich and powerful West and its persistent propaganda telling us that we can't be happy unless we spend money, an unbelievably large number of people in the world equate happiness and spending.
That requires people to have money to be happy, going along that way of thinking. Everyone who is poor must be unhappy, as a corollary. Or at least lack the ability to be truly happy.
People with lots of money spend, spend, spend. And they are happy. Or they believe they are. They must be, they conclude, because they are living the lifestyle that says they must be happy. They believe they are happy because they have been taught to believe that.
Yet look at the divorce rate among these people. Look at the percentage of their kids who take drugs and alcohol and simply can't manage in school. Look at the number who grow up with a video game as a surrogate mother instead of a real one. By the time they are in their teens, they don't want their natural mother anyway, many of them, because their mothers don't know what to do with them. And they have no idea what to do with their mothers.
So they all spend as much as they can to be happier.
But they don't get happier. What they do get is embroiled in addictions and obsessions, causes to which they devote much of their lives--such as their religion of choice or a political party--in a vain effort to teach the rest of the world how to be happy.
Some cults in other parts of the world understand. They have no source of the money needed to spend the way the addicts do in the West. So, jealous of the West and their own inability to get money to spend on the luxuries they believe they need to be happy, they become suicide bombers or terrorists of other stripes. Some kill their own people out of spite.
Most people in poorer countries don't behave that way, of course. But they have gotten the message. They believe that only fate has prevented them from being happy by not giving them the ability to earn money they can spend to make them happy. "Poor me, fate has dealt me such a cruel blow."
However, others in poorer countries do not succumb to the consumerism propaganda. They believe that happiness is what you make for yourself. And what you make for others around you in the process. They become musicians and dancers, for example, and find happiness in their music. They cherish the "spiritual experience of living every minute" with their music. Others get involved with other forms of artistic endeavour.
They lose themselves in whatever they do. Musicians become one with their music. Painters one with their paintings. Actors one with their particular craft, and so on.
Are the arts, then, the secret to happiness? No, it's the giving of themselves to something beneficial or to someone else that is enjoyed and appreciated by others that brings the happiness.
I can't say whether they live each moment with "love, grace and gratitude." Those are Denis Waitley's words. What words would I use? I stumble over them myself now that I have found happiness I could never have understood until recently.
While I was growing up, I was taught repeatedly, at home, at school, at church, playing sports and doing just about every activity involving others my own age that I must come first in my life. I must be in charge. I must be in control. I must succeed at everything. "Pay yourself first" and buy what you can with it. Borrow to buy what you can't afford so that you can show it off to others so they can see your success. Only when I outgrew that infantile, selfish and consumerish way of thinking and began to share my life freely with others did I find happiness.
With happiness, the more you give to others, the more you get back in return. Business doesn't work that way, which is why business wants us to be selfish. And consumers. Business lives for money. A life built around a business model is pretty shallow.
Business, however, cannot be happy. It's emotionless, even sociopathic if you believe some studies. Shaping our lives on a business model not only doesn't bring much happiness in return, it tends to lose for us many of the opportunities for happiness that we could have enjoyed.
Make someone happy today. You'll be glad you did. Really.
Bill Allin
Turning It Around: Causes and Cures for Today's Epidemic Social Problems, a guidebook for parents and teachers who want to teach their children how to be more than consumers, who want them to live lives full of happiness.
Learn more at http://billallin.com
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