Tuesday, February 20, 2007

Mediocre Ideas Promoted Well Find Success

"A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one."
- Mary Kay Ash

Look no further than popular politicians.

The cosmetics industry (of which Mary Kay is a master) is a prime example of a mediocre idea behind which is enthusiasm (in the form of relentless advertising) that makes it one of the most popular industries in the western world. So successful has the industry been with its enthusiastic advertising that many have come to believe that cosmetics are critical to their lives.

In fact, most cosmetics are unnecessary if a person bathes properly. A recent study in the UK showed that a majority of men (56 %) preferred women to avoid cosmetics because they make a woman seem too "artificial."

The fashion industry also depends heavily on its enthusiastic advertising and promotion to make people believe that the new clothing they bought last season simply won't do for today's world. People throw or give away good clothing in order to buy new so that they can be up with the new fashions they see advertised.

To gain popular appeal, any idea must be solidly backed by enthusiasm. If the enthusiasm is unflagging and persistent, the idea will succeed eventually. Think of how often you see the same commercials on television within a short period of time. Repetition pays.

The continued assault of each of us with email spam advertising how we can enlarge our body parts pays testimony to the fact that enthusiasm and persistence pays off. People are buying those products or the spam would not be sent.

The world's most popular print book continues to be the Bible, which is solidly supported not by massive numbers of Christian book buyers but a much smaller number of enthusiastic promoters of Christian ideals, for which the Bible contains the founding principles.

Bill Allin
Turning It Around: Causes and Cures for Today's Epidemic Social Problems, striving to put it all into perspective.
Learn more at http://billallin.com

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